Synopsis: The Pitch by Garage is The Business Times’ new podcast hosted by NUS Alumni Ventures co-founder Vanessa Ho. It deep dives into startups and tech and provides key business building skills from business leaders, entrepreneurs and experts.

In this episode, Bjorn Lee, founder and CEO of MindFi, demystifies the mental health market and how the startup built their product to fit both consumers and corporates.

Highlights of the conversation:

01:33 The personal genesis of MindFi

04:10 Tackling taboos, focusing on mind fitness

10:30 How to secure the corporates

13:52 The lonely entrepreneur journey

18:50 Pioneering the community centric model of mental health

Produced by: Vanessa Ho (podcast@sph.com.sg), Howie Lim and Ang Guangzheng

Edited by: Howie Lim

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S1E4: The Pitch by Garage: How MindFi broke through the mental wellness corporate space in Asia Ep 4