Speaking of Psychology Email, Slack, Zoom and text: How to master virtual communication, with Andrew Brodsky, PhD
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Mar 12, 2025 
Andrew Brodsky, a management professor at the McCombs School of Business and author of "Ping: The Secrets of Successful Virtual Communication," dives into the complexities of modern workplace communication. He discusses the pros and cons of using video in meetings, the phenomena of Zoom fatigue, and the balance between professionalism and personal connection. Brodsky also explores the role of AI in enhancing or hindering authentic communication and shares strategies for mastering virtual interactions, including the nuanced use of emojis and maintaining engagement.
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Crucial Conversations
- Use richer communication methods (video or in-person) for crucial conversations.
- Consider the other person's perspective, especially in sensitive situations like layoffs.
The Parent Trap Analogy
- Forcing in-person interaction won't magically improve culture.
- Prioritize employee choice and voice to foster positive culture.
Brainstorming Effectively
- Use text-based communication for initial brainstorming.
- Synchronous meetings are better for later stages of idea selection and refinement.
