The Dirty Skincare Secret We Bet You Didn’t Know About With Liz Whitman, CEO And Founder of Exponent Beauty

In this week’s episode, Amy and Katie discuss a dirty skincare secret that we bet you didn’t know about. While those in the industry have known this for years, the average consumer would not. We also talk about what you can do about it with Liz Whitman, Exponent Beauty CEO and Founder. She shares her tips for getting the most out of your skincare products, her favorite SPF and her brand new beauty brand, Exponent Beauty which is also a certified B corporation. 

About Liz Whitman:
Liz holds an AB from Harvard College and an MBA from Harvard Business School. After 12+ years of retailing “potent” skincare in other various roles, Liz had her a-ha! moment while at The Red Door by Elizabeth Arden, where she was the President and CMO, leading the strategic reinvention for the largest national salon and spa retailer across its 30 locations. Liz quickly noticed that estheticians ensured peak potency by freshly mixing treatments (and the most fragile clinical skincare ingredients) in the moment. This made her wonder: How effective can pre-mixed skincare actually be? 

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Brands/Mentions:
Exponent Beauty
Exponent Beauty Research and Product Recos
Elta MD tinted moisturizer
Elta MD SPF

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