Telling SEO Stories With Data: Crystal's Analytics Journey

Crystal Waddell shares insights on changing her business model, prioritizing health, dealing with stress, and learning from Nick Rubright. She also discusses the PIE project for women's basketball, staying updated and engaged with women's basketball, and exploring data visualization ideas.

00:00 Welcome to Follow Through Fridays!

00:13 Turning Business Models Upside Down

00:23 The Hustle Habit: A Decade's Reflection

00:39 A Shift Towards Health and Well-being

01:49 The Wake-Up Call: A Personal Story

03:24 Finding Balance: Work, Health, and Stress

03:53 Learning from Nick Rubright: Linkable Assets

04:14 The Struggle with Public Relations and Organization

05:57 A Deep Dive into Women's Basketball and NIL

06:11 The PIE Project: Player Impact Estimate

10:37 Staying Updated and Engaged with Women's Basketball

12:46 Expanding the Project: Data Visualization Ideas

17:05 Concluding Thoughts and Future Plans

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

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