EP 80: Being The Boss: Vivian Tu on Growing “Your Rich BFF” and Her Plans for its Future

If you’re on TikTok, Instagram, Substack, or YouTube, you’ve likely come across content creator Vivian Tu.  She’s taken her expertise learned from her time as a trader at J.P. Morgan and a sales exec at Buzzfeed to create the platform “Your Rich BFF,” which now boasts 10 million combined followers. Vivian is the CEO of Your Rich BFF and has a team of approximately 20 people working for her.  Together, they channel her social-media savvy and pithy communication style to teach her followers how to make smart money moves and grow their wealth. 

Her message is a departure from her own upbringing, during which her hardworking, Chinese immigrant parents mostly stressed about the family’s finances, with a focus on “scrimping and saving.”  Vivian’s goal with all of her work, including her podcast “Networth & Chill” and her latest  New York Times bestselling book “Well Endowed: The Secrets to Strategic Spending, Building a Financial Foundation for You and Your Family, and Creating Lasting Generational Wealth,”  is to empower her readers financially across all areas of their lives.  

 💬 In this episode, we explore:

• How Vivian has learned from her mistakes when it comes to hiring people for her team 
• What Vivian sees is the difference between hustle and grit, and why she thinks only one can be taught 
• Her thoughts about the future of Your Rich BFF and what role she might play in it
• Why owning her business influenced Vivian’s choice to undergo IVF at age 30 and freeze her embryos 
• The lasting impact her female mentor at J.P. Morgan had on her life and career, including the very generous gift she gave Vivian 
• The critical importance of discussing money with your partner, and what led to  Vivian and her now-husband having that conversation very early on in their relationship
• What her mom’s advice to Vivian was when she started making more money than her husband 

Resources:

📕 Learn more about “Well Endowed” by Vivian Tu 

📸  Follow Vivian Tu on Instagram 

📸  Follow Vivian Tu on TikTok

📸  Follow Vivian Tu on YouTube

🎧 Listen to Vivian Tu on Networth and Chill 

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