We craft personal brands or images to accompany or represent ourselves in various situations. These personas are malleable – how we portray ourselves online differs from how we act at an event, which differs from the workplace or in the privacy of the home. Social media and the possibility of creating an online ‘self’ exacerbate this situation. We may wonder: who is the true self if we have the power change selves given various circumstances? Is there such a thing as ‘one true self’, or is the self merely a conglomerate of ‘mini-selves’ shaped by cultural and societal forces? Could it be detrimental to think of a self as socially constructed? John and Ken put their best face on for Susan Hekman from the University of Texas at Arlington, author of Private Selves, Public Identities: Reconsidering Identity Politics.