Myriam Jessier and David Bain discuss how mid-funnel is your strategic target.
Discussion points include:
What do you mean by mid-funnel?
How do you identify Mid-funnel opportunities?
What are good goals for Mid-funnel opportunities?
Can you not work with both traditional marketing funnels and customer journey mapping?
What are the typical touchpoints where SEO is overshadowed where search is critical?
