The Mating Grounds Podcast How To Be Attractive To Women, Pt.5: Style is Sexy(Aesthetic Proof)
Nov 3, 2014
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Style Signals Underlying Traits
- Beauty and style act as honest signals of intelligence, social ability, and resources to women.
- Developing basic aesthetic sense yields outsized mating advantages because most American men underinvest in style.
Upgrade Grooming And Scent
- Improve grooming and smell: shower, use unscented body products, and apply a high-quality cologne lightly.
- Test scents with a woman and let them settle for 30–60 minutes before deciding.
Make Cologne Shopping A Date
- Use cologne-shopping with a woman as a low-pressure way to learn her taste and create a daytime date.
- Let the scent settle and return later to decide instead of buying impulsively.