Rethinking networking: How to make real business connections

Karen Dennett is a business and enterprise teacher, mentor, and founder of Hello Monday. She sits down for a chat with Flying Solo to explore why traditional networking doesn’t work for everyone and how a new approach is needed.

Karen shares her journey from corporate teaching to building communities rooted in friendship, support, and vulnerability. In this chat we unpack the “ick factor" of performative networking, and discuss the importance of psychologically safe spaces, and practical ways to cultivate genuine relationships that foster sustainable business growth.

If collecting business cards and small talk leaves you cold, tune in for fresh strategies to connect with like-minded business owners and build a community where you belong.

Key topics

1. Rethinking Traditional Networking

Many soloists and small business owners find conventional networking events exhausting and performative 00:24.

Traditional networking can leave individuals feeling inadequate, isolated, or excluded 02:19.

There's a growing shift toward building genuine relationships, not just collecting contacts 00:41.

Friendship-based communities offer a more authentic and supportive approach 00:53.

2. Building Psychologically Safe Communities

Vulnerability and authenticity are essential for creating safe spaces 08:29.

Leaders set the tone by sharing their own challenges and experiences 08:45.

Safe environments allow meaningful conversations, enabling members to be themselves 10:07.

Fun activities and open-ended questions foster trust and openness 18:21.

3. Practical Steps for Friendship-Based Business Connections

Use local venues like coffee shops and community groups for casual meetups 10:49.

Avoid communities with high fees or performative expectations 11:36.

Focus on curiosity about others, listening, and letting people feel seen 12:54.

Create criteria to select suitable communities (location, goals, industry focus) 16:03.

4. Benefits of Relationship-Driven Networks

These communities lead to organic business referrals and collaborations 22:20.

Enhanced trust and credibility from ongoing, genuine conversation—not just exchanging business cards 23:07.

Sustainable growth means new leads, improved development, and mutual support 23:55.

Personal and professional growth is fostered through skill-sharing and encouragement 24:09.

Timestamped overview

00:00 Rethinking networking for small businesses

05:37 Finding support in business

08:41 Creating a safe, supportive space

10:49 Building community at coffee shops

14:44 Building trust and finding your tribe

19:05 Setting intentions and building impact

20:13 Creating goals through shared reflection

24:28 Balancing in-person and online connections

29:02 Building confidence and networking

30:45 Rethinking traditional networking

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