The Game with Alex Hormozi Why You Shouldn't Make Content...🎥❌📷❌ What "the best" did that no one hears about | Ep 99
7 snips
Jan 22, 2019 AI Snips
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Don't Make Content Until You Can Add Value
- Avoid making content unless you can add clear, original value to strangers' short attention spans.
- Prioritize learning acquisition, marketing, and sales first because they produce immediate ROI.
Most Content Is Not Original Enough
- Most people can't stand out because nearly all content repeats the same tired arguments and lacks originality.
- You get one short chance to hook a prospect, so low-value content often ends your relationship immediately.
Create Content For Paying Customers First
- Make content first for your existing customers because paid customers pay attention and will consume your lessons.
- Use that audience to iterate until your content is good enough for cold traffic.