ADHD Founders 78: Chasing the Idea
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Mar 10, 2026 They talk about how urgent pressure can ignite intense ADHD hyperfocus and spur rapid product fixes. They describe launching NFC smart tags to streamline morning routines and demos with phone automations. Conversations cover chasing small app ideas, testing experiments for real signals like downloads and conversions, and a sly freemium trick to nudge upgrades.
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ADHD Deadline Spark Drives Hyperfocus
- Marie and Sharon describe the familiar ADHD “deadline spark” where real urgency or high-consequence moments trigger intense focus.
- Marie fixed a broken Todoist integration overnight, working until 3am because user need, urgency, and clear outcome lit her focus.
Validate Demand With A Small Limited Drop
- Test small, visible experiments to validate if people actually want a product before overbuilding.
- Sharon created a limited 500-unit NFC Smart Tag drop with clear setup guides and a free month of her app to measure real demand.
How NFC Smart Tags Replace Fumble-Prone Routines
- Sharon explains practical NFC tag setups: tap a tag by the coffee pot to run a Shortcuts routine that plays a playlist, shows a kids' routine, and starts timers.
- She ships tags with a tiny 4-panel manual, QR videos, and downloadable Shortcuts templates for quick setup.
