Starter Story I Make $150K/Month From 20 Apps | Starter Story
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Feb 9, 2026 Katie Keith, founder who built a remote team and 20 apps generating about $1.8M a year. She talks about launching mostly WordPress plugins, finding ideas from user forums, and growing via organic search with helpful content. She explains cross-promotion, bundles, upsells, and a five-step playbook for starting a multi-product portfolio.
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First Plugins Grew From Real Requests
- Katie started by building small WordPress plugins and grew them into a portfolio of 19 products.
- Early ideas came from a WooCommerce ideas forum and client work which turned into viable plugins.
Scale From Many Small Plugins
- 19 of Katie's products are WordPress plugins and one is a Shopify app.
- Together they generate about $1.7M–$1.8M annually with roughly 17,000 active subscriptions.
Content-Driven Organic Growth
- Organic search and helpful content were the primary growth drivers for Katie's plugins.
- Unique, targeted tutorials let her rank quickly and produce initial sales within days.