This week on The Lazy CEO, Jane is joined by Adam Schwab, founder of Luxury Escapes, one of the world’s most trusted travel brands. They chat about how service businesses can position themselves as the go-to experts in their space, justify premium pricing during tough economic times, and build loyalty that keeps customers coming back.

They also dive into Julia’s business, Highlight Brows and Beauty—a cosmetic tattooing studio based in Perth. With cheaper technicians entering the market, Julia wants to know how to maintain her premium positioning. Adam and Jane share practical advice on refining her marketing and creating stronger customer loyalty.

If you’d love your business featured on the podcast, send in a 30 to 90 second video telling us about your brand and how we can help. You might just be our next spotlight. Send your video to hello@thelazyceo.com.

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Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay updated with our host, Jane Lu: @thelazyceo

Connect with Adam Schwab: @adamjschwab

Follow Luxury Escapes: @luxury.escapes

See omnystudio.com/listener for privacy information.

Help My Small Business: How to Become the Go-To Expert in Your Industry