Classical Stuff You Should Know 11: Ethos, Logos, Pathos
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Nov 14, 2017 A lively exploration of Aristotle's three appeals: trustworthiness, logic, and emotion. Clear techniques for building credibility and avoiding logical fallacies. Fun breakdowns of syllogisms, common topics for argument, and balancing appeals in speech. A theatrical look at emotional persuasion using Mark Antony's funeral oration.
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Three Appeals Mirror The Soul
- Logos, ethos, and pathos map to reason, will (spirit), and emotions in the tripartite soul.
- Persuasion must address all three parts to move people from belief to action.
Structure Arguments With Common Topics
- Define your terms and use the common topics to structure clear arguments.
- Use testimony, cause and effect, and examples to make logos persuasive.
Farmer Undercharged; Honesty Illustrated
- Graham told a market story where his wife noticed a farmer undercharged them and they returned the money.
- He used that episode as an example to define and illustrate honesty.
