How Jimmy Buffett’s “Margaritaville” Built a Billion-Dollar Empire

Coming up…. Jimmy Buffett became the wealthiest artist of the rock era because of his clever songs that he turned into crafty entrepreneurial maneuvers. But there was a time when he was given free drinks as compensation for entertaining barflies, and didn’t own a collared shirt or a pair of jeans with no holes. His career was in such bad shape, he contemplated committing suicide in a hotel room. The game changer was when he came to his producer Norbert Putnam with an idea for a song that described a typical day, entwining the mundane, the frustrating, and the comical. Margaritaville! The producer told him it was a “terrible idea” for a song, but he went ahead…and recorded it anyway. Margaritaville became an iconic sing-a-long classic, but even more, it became a state of mind and the foundation of a multi-million dollar enterprise. Let’s put our ‘FINS UP,’ and get on board. A good time will be had by all in our tribute to legend Jimmy Buffett… NEXT…on Professor of Rock."

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