You may love Bugs Bunny, but you will never own him. That's the thesis of SPACE JAM: A NEW LEGACY (2021), which sends Bugs and LeBron James through a tour of WarnerMedia's intellectual property while never letting you forget that its WarnerMedia's intellectual property. "Th- th- th- th- that's bad, folks!" PLUS: Vanity Fair in the '20s, Jeff Bezos in space, and some alarming new trends in movie marketing.
"Space Jam: A New Legacy Is a Peek Into the Bleak, Cynical Future of Film" by Alex Shephard - https://newrepublic.com/article/163008/space-jam-new-legacy-peek-bleak-cynical-future-film
