No BS Mastery Podcast Ep 169: The Thing About a Retainer Clients Business Model That Could Kill You (And How To Fix It)
Nov 9, 2023
12:37
Whenever I rail against retainer clients, I get comments from people swearing that the model works for them. And that’s great if it does!
But in my experience, for one to two person branding agencies, the retainer model creates huge headaches.
All month, I’m talking about why the retainer model doesn’t work, and why project-based work offers more flexibility, more freedom, and more profit for your agency.
Today, I’m digging into the business structure of retainer clients model and what about this structure is problematic particularly for one to two person agencies.
Tune into this episode to hear:
- How retainer clients can trample boundaries and treat you like a glorified employee
- Why retainers can make sense for larger agencies
- How the No BS Agencies Model helps you build a sustainable business whether you want to stay small or grow a team
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