Tom Hassell: How To Lead With Optimism, Speed, And Adaptability

This week Andrew talks to Tom Hassell. Tom is the president at Life is Good, a lifestyle apparel brand on a mission to spread the power of optimism. The company has achieved extraordinary success and grown to become a $150 million brand—all while not losing sight of its greater mission. Andrew asks Tom all about Life is Good’s creative process, how the company balances its corporate and community initiatives, and for advice on how to lead with speed and adaptability. You’ll also hear what Tom and his team did when the company couldn’t find enough staff to run its production center. You guessed it—they pulled the tarp.

Show Highlights:
(2:33) - The spirit of optimism
(2:53) - Taking on diverse challenges
(3:15) - Saying yes to new opportunities
(4:05) - Life is Good growth story
(6:10) - Avoiding toxic positivity
(7:15) - Becoming more optimistic
(8:05) - Process improvement
(9:50) - Creative process
(12:22) - Role of speed and adaptability
(16:46) - Overcoming staffing shortage
(20:01) - Impact of playing different roles
(23:36) - Fuel stories
(24:19) - Core values

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