Guy Kawasaki's Remarkable People Seth Godin: Marketing god, Blogger, and Author
4 snips
Oct 27, 2021 AI Snips
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Transcript
Episode notes
Targeted Ads Are Announcements, Not Magic
- Facebook-style targeting is announcement-based and strips privacy, but most ads are terrible and don't pay for themselves.
- Advertisers interrupt the wrong people or lie, so ads fail despite platform power.
Don't Target The Middle
- Avoid building average stuff for average people because there's no room for the middle anymore.
- Make products that specific groups see themselves in and care enough to talk about.
The Chasm Still Matters
- The adopter categories and the chasm remain crucial for predicting who will adopt innovations.
- Mass adoption requires crossing the chasm from nerds to mainstream by proving the product works and feels safe.