London Writers' Salon #088: Seth Godin — The Practice of Making & Shipping Work That Matters, Marketing, Creative Courage, The Resistance, Finding Purpose, Building Community
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Dec 23, 2023 
Seth Godin, one of the most influential writers and thinkers, discusses finding courage in creating and sharing creative work, prioritizing process over outcome, dealing with resistance and negative emotions, building communities of practice, the impact of AI on writing, and finding purpose in one's work.
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Pricing as Storytelling
- Price is a story that communicates value and perceived quality.
- Consider the message your pricing conveys to your target audience.
Selective Sharing
- Be selective about who you share early work with, as well-meaning feedback can stifle creativity.
- Seek feedback from your target audience, not just close friends or family.
Authenticity Trap
- Avoid over-personalizing your work; focus on serving your audience.
- Authenticity can be a trap; strive to present the best version of yourself and your work.