It's quite clear to many of you that we've made some significant changes in the last week by renaming the show and launching an incredibe new web site. In this backstage episode, Greg Hartle and I do a deep dive into the rebranding of BlogcastFM.

The early conversations about changing the name of the show
Why any sort of brand fits into a particular parking spot
How our brand has evolved over time
Why your brand must make people feel a certain way
The role that immediate impressions play
Why you shouldn't have to explain
How to not become a victim of the innovator's dilemma
The role that having a team plays in your growth
Disturbing statisics about solo entrepreneurship
Why making really fast decisions is critical to your success
Determinig the essence of your brand

Hosted on Acast. See acast.com/privacy for more information.

A Look at the Rebranding of Our Podcast