The Sports Media Podcast NCAA Men’s Tournament numbers start hot; Elle Duncan on her move to Netflix; and how Sportradar is giving your telecasts a data edge
Mar 26, 2026
Brian Josephs, VP at Sportradar who builds data and AI for broadcasts, and Elle Duncan, broadcaster turned Netflix sports lead. They talk about NCAA Tournament viewership trends and TV rights pressure. Elle shares why she moved to Netflix and its live-sports ambitions. Brian explains how data, tracking, and personalization are changing sports telecasts.
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Netflix Preparing Big World Cup Storytelling
- Elle is excited about Netflix's FIFA Women's World Cup coverage and is already planning ancillary storytelling and stage design.
- She described meetings months ahead and has seen renderings for a month-long production in Brazil next June.
Sportradar Builds Personalization With AI And Vision
- Sportradar combines AI models, computer vision tracking, and global data infrastructure to personalize fan experiences.
- Brian Josephs says this stack powers deeper broadcast storytelling and consumer-facing products across platforms.
Sportradar Powers MLB Broadcasts And Data Distribution
- Sportradar is MLB's exclusive data provider and supplies ultra-low-latency Statcast data to broadcasters, sportsbooks, and 900+ media clients.
- Brian highlights work with local RSNs and national partners to enhance local broadcasts and distribute official data globally.