Ads Decoded What was the #1 Google Ads launch of 2025? We ask our product experts to choose
Dec 9, 2025
Natalie Wertz, Product expert on Performance Max known for channel, asset, and search term reporting. She highlights Performance Max channel reporting and how asset and search-term reports boost transparency. Short takes cover smarter bidding experiments, measurement foundations for automation, and creative and data priorities shaping 2026 strategies.
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Performance Max Channel Reporting Improves Visibility
- Performance Max channel reporting brings transparency by showing channel-level performance inside Performance Max campaigns.
- Natalie Wertz noted asset reporting and search term reporting complement channel reporting to diagnose YouTube creative gaps and surface negative keyword needs.
AI Max For Search Balances Power With Controls
- AI Max for Search adds controls, transparency, and one-click experiments to safely let marketers use AI at scale.
- Walter highlighted text guidelines and a cross-report linking search term, creative, and landing page for accountable automation.
Analytics Advisor Lets Anyone Query Analytics
- Analytics Advisor provides a conversational chat interface over Google Analytics for non-analysts to ask data questions.
- Eleanor explained it surfaces charts or plain answers so anyone can drill into their data without deep analysis skills.