High Resolution

#24: Buzzfeed’s VP Design, Cap Watkins, on effective management and company culture that empowers

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Jul 23, 2017
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INSIGHT

Design Thinking Rebranded

  • Design thinking is a rebranding of a process everyone uses: explore, define, refine, and measure.
  • Every department uses design thinking principles, even if not explicitly labeled as such.
ANECDOTE

Design Applied to Reviews

  • Cap Watkins applied design thinking to BuzzFeed's review process.
  • By iterating on feedback, he improved the quality and acceptance of reviews.
ADVICE

Inverted Power Structure

  • Flip the power pyramid: managers should support those doing the work.
  • Empower your team by trusting their expertise and letting them make decisions.
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