How Poo~Pourri Uses Humor to Humanize Their Brand

When your business category is taboo, how do you get people to talk about it? Suzy Bátiz is the inventor and entrepreneur behind Poo~Pourri, an innovative brand that is literally changing the way we go to the bathroom. As founder and CEO, she’s built everything herself including one of the most engaging brands of the day. Grab some reading material and join us in the loo for this week’s On Brand podcast.

About Suzy Bátiz

Suzy Bátiz is the founder and CEO of Poo~Pourri and is an expert in entrepreneurial intuition. A serial entrepreneur, she created an exponentially growing enterprise worth $300 million without borrowing a dime or enlisting a single investor. Today Suzy teaches other entrepreneurs the feminine approach to business – how to harness intuition, body intelligence, and creative energy to achieve a natural flow state of success.

As We Wrap …

Before we go, I want to flip the microphone around to our community …

Recently Gini Dietrich gave a shout out to our recent episode on customer service featuring Jay Baer. Thanks Gini! See you both at this fall’s Social Brand Forum.

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

• Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
• Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
• OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
• And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.

Until next week, I’ll see you on the Internet!

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