Episode 52. Can Engineers Tell Stories? with James Laurain

How do you explain technical subjects in a way anyone can understand? Why can a story do that other forms of communication can't? Can you tell people what you do without telling them what you do?

Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.

My guest today is Jim Laurain.

Jim describes himself as a recovering engineer, clean for about 6 years now.

Sometimes he relapses and fixes a microwave, but he has a strong group of friends who support him and keep him accountable.

When he is not fighting his engineering cravings, he is a technical copywriter who translates geekspeak into a language regular human beings can understand.

You can find James at LinkedIn, and his incredible ad rewrites are at #linkedinadrewrites.

If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.

You can connect with me on LinkedIn, where I post daily (or as close to that as real life will let me), and on storypowers.com. You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon.

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