Fab Brasca, senior VP of market strategy at Kinaxis, is a supply-chain tech leader exploring AI’s role in logistics. He discusses who is accelerating AI adoption and why Europe and Asia lead. The conversation covers practical adoption steps, the nation’s worst freight bottleneck in Chicago, and a looming quantum-era cybersecurity threat.
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AI Bridges Supply Chain And Business Workflows
AI adoption is an opportunity to connect supply chain planning with other parts of the organization for interoperable decision making.
Fab Brasca says agentic frameworks can make planning an extension of the workforce rather than an isolated tool, enabling cross-functional workflows.
insights INSIGHT
Regional AI Acceleration Varies Widely
Canaxis and Economist Impact surveyed 800+ executives to measure AI acceleration across regions, finding Asia Pacific 81%, Europe 78%, North America 57%.
Fab Brasca notes the metric measured acceleration of adoption, explaining regional variability tied to recent volatility.
question_answer ANECDOTE
TikTok And Tweets Can Break Forecasts
Fab Brasca recounts modern volatility examples like a TikTok video emptying store shelves faster than forecasts can react.
He contrasts visible drivers like tariffs with social-sentiment shocks that force faster supply chain responses.
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Our guest on this week's episode is Fab Brasca, senior vice president of market strategy at Kinaxis. The use of artificial intelligence is growing and its potential impacts on supply chains might be practically limitless. But how fast should companies move on adopting these technologies – and who is way ahead of the pack in implementing AI? Ben Ames answers these questions with today’s guest.
Our supply chains are supposed to be in motion to be efficient, yet a lot of the time our freight is stuck in neutral due to road congestion. The American Transportation Research Institute published its annual ranking of the country’s worst freight bottlenecks this week. Find out where the worst bottleneck in America is snarling traffic.
This week we learned about a new cybersecurity threat to worry about, and this comes from a brand new technology called quantum computing. In fact, this technology is no new that it’s really still in development, not in the markets yet. But that isn’t stopping hackers from using it already, as cyber-adversaries are harvesting companies’ encrypted data now even though they can’t open those files, because they plan to decrypt it on a future date, once quantum computing becomes powerful enough
Supply Chain Xchange also offers a podcast series called Supply Chain in the Fast Lane. It is co-produced with the Council of Supply Chain Management Professionals. The latest series is now available on Top Threats to our Supply Chains. It covers topics including Geopolitical Risks, Economic Instability, Cybersecurity Risks, Threats to energy and electric grids; Supplier Risks, and Transportation Disruptions Go to your favorite podcast platform to subscribe and to listen to past and future episodes. The podcast is also available at www.thescxchange.com.
Logistics Matters with DC VELOCITY