Outbound Squad

10 ways the best teams are booking meetings right now

24 snips
Mar 18, 2025
Join James Buckley, a sales expert and content creator, Jed Mowerly, founder of Practical Prospecting, and Will Aiken, video technology innovator from Viddo, as they tackle the modern challenges of meeting bookings. They discuss innovative strategies for outreach, stressing the importance of personalization and adapting to shifting buyer behaviors post-COVID. Discover how AI tools can boost efficiency in prospecting and learn unique tactics for engaging potential clients via LinkedIn. Building trust and understanding competition are highlighted as keys to sales success.
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ADVICE

AI-Powered Research

  • Use AI-powered tools for prospect research instead of Google.
  • Train AI models (like ChatGPT) on your specific needs and value propositions for tailored insights.
ADVICE

Reps Should Sell

  • Reps shouldn't waste time on data mining and list building.
  • Assign these tasks to RevOps or data specialists to free up reps for selling.
ADVICE

Sales & Marketing Alignment

  • Marketing-created personas are often misaligned with sales reality.
  • Foster better communication between sales and marketing to define ideal customer profiles.
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