We Are For Good Podcast - The Podcast for Nonprofits 235. Storytelling Your Mission through the Power of Video - Derek Watson
Meet Derek. This filmmaker and storyteller has captured story in nearly 50 countries and believes everyone has a story - but the way it's told possesses the ability to connect hearts, community and passion like never before. We believe firmly that a compelling video can better launch your mission's story to a global community. Join us and this Emmy-winning filmmaker to talk through the storytelling arc and why you should be investing in video right now.
EPISODE HIGHLIGHTS
- Derek’s story and journey to where he is today (2:50)
- The founding story of Lampstand (5:30)
- The growing trend for investing in digital storytelling (8:30)
- Derek and his team’s storytelling process and the elements they focus on to build an authentic narrative (11:00)
- Derek’s advice around making someone feel comfortable and safe to share their story during the interview process (14:00)
- Finding hope within each story (21:00)
- Ethical storytelling (23:00)
- The case for investing in video (27:00)
- A powerful moment of philanthropy in Derek’s life (33:00)
- Derek’s One Good Thing: Everyone has a story. How will yours be told? (36:00)
For more information and episode details visit: www.weareforgood.com/episode/235
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
Learn more about Virtuous at www.virtuous.org/
📅 Don't Miss These Free Upcoming Events! 👇
APRIL 29: Working Session Live: Forecast Your Monthly Giving Growth in 2026 with Dana Snyder (and the pathways to get you there!)
MAY 14: ImpactUp: Story This quarter, we're going deep on your most powerful (and underused) tool - Story. Local meetups happening worldwide. Find one near you.
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