LIVE! From Philly

Feb 9, 2025

Dive into the world of podcasting and cybersecurity with insights from a live session in Philly. Discover the essential elements of creating high-quality podcast experiences, from sound quality to effective guest preparation. Learn about transformative stories that interweave personal experiences with innovative tech in healthcare. Explore the balance between creativity and structure in audience engagement, and witness the importance of experimentation in marketing, ensuring your content evolves alongside audience needs.

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ADVICE

Use Research Plus A Flexible Conversation Guide

Research guests thoroughly and draft a question guide, then let the conversation wander when interesting topics appear.
Moulton uses LinkedIn and a ThreatVectorGPT draft, then refines questions with a journalist producer.

INSIGHT

Short Segments Can Be Harder Than Long Episodes

Short segmented episodes can be harder to craft because they must introduce, develop, and close a story quickly.
Moving to ~30-minute episodes gave Threat Vector enough time while avoiding overly long shows.

INSIGHT

Podcasting Is A Storytelling Platform

A podcast is a storytelling medium that platforms human stories beyond product promotion.
Moulton values sharing customer journeys like First Descent where security lessons were applied to cancer research.

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Podcasts have become vital tools for sharing knowledge and insights, particularly in technical fields like cybersecurity. "Threat Vector," led by David Moulton, serves as an essential guide through the complex landscape of cyber threats, offering expert interviews and in-depth analysis.

In this session, David will discuss the process behind creating "Threat Vector," highlighting the challenges and rewards of developing a podcast that resonates with industry experts. Attendees will learn about the foundational elements of podcasting, from initial concept development to content creation and audience engagement.

David's approach integrates his extensive background in storytelling, design, and strategic marketing, enabling him to tackle intricate cybersecurity topics and make them accessible to a broad audience. This session will dive into how to present intricate cybersecurity topics in an accessible and engaging manner and explore various techniques for producing compelling content and effective strategies for promoting a podcast to a wider audience.

Join David and guest host David J. Ebner of Content Workshop for an informative discussion on using podcasts as a medium for education and influence in the cybersecurity field. This session is ideal for anyone interested in starting a podcast or enhancing their approach to cybersecurity communication.

Join the conversation on our social media channels:

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YouTube: ⁠⁠⁠⁠@paloaltonetworks
Twitter: ⁠⁠⁠⁠https://twitter.com/PaloAltoNtwks⁠⁠⁠⁠

About Threat Vector

Threat Vector, Palo Alto Networks podcast, is your premier destination for security thought leadership. Join us as we explore pressing cybersecurity threats, robust protection strategies, and the latest industry trends.

The podcast features in-depth discussions with industry leaders, Palo Alto Networks experts, and customers, providing crucial insights for security decision-makers.

Whether you're looking to stay ahead of the curve with innovative solutions or understand the evolving cybersecurity landscape, Threat Vector equips you with the knowledge needed to safeguard your organization.

Palo Alto Networks

Palo Alto Networks enables your team to prevent successful cyberattacks with an automated approach that delivers consistent security across the cloud, network, and mobile. ⁠http://paloaltonetworks.com⁠