Across the Pond: How to grow your Insight Agency Across the Pond: How to use AI to unlock Sales and Marketing - Practical Strategies for Insight Agencies
Mar 28, 2026
Practical ways to weave AI into marketing, sales and account management for insight agencies. Tips on repurposing content, making AI-generated text sound authentic, and using AI as a brainstorming partner. Guidance on prospect research, proposal critique and prepping client calls with AI. Advice to experiment across models and start simple before adopting specialist sales tools.
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AI Amplifies Existing Sales Strengths
- AI is a force multiplier, not a substitute for a weak sales and marketing strategy.
- If your fundamentals are poor, AI will let you be bad faster; get processes and skills right first then add AI for efficiency.
Repurpose Existing Work To Create Marketing Assets
- Do repurpose existing content with AI to create marketing assets quickly.
- Paste webinar scripts, blog posts, or presentations into your LLM and ask for LinkedIn posts, newsletters, or a PDF lead magnet to save time.
Use AI To Brainstorm Topics And Models
- Use AI as a brainstorming partner to unblock writing and generate topic ideas.
- Ask it for 50 topic angles or summaries of models (e.g., lead qualification variants) then pick 2–3 to write yourself.