Run the Numbers

Inside the $5B Plaid Deal That Never Happened and the Massive Business Model Transition That Did

30 snips
Aug 18, 2025
In this engaging conversation, Jason Pate, Chief Strategy Officer at Plaid, who played a pivotal role in Visa's $5 billion acquisition attempt, shares insider insights on why the deal fell through amidst pandemic pressures and regulatory scrutiny. He discusses Plaid's transformation into a thriving network business that fuels major fintech players. Jason emphasizes the significance of understanding customer P&L, the evolution of data-driven business models, and the art of negotiation, all while weaving in personal anecdotes and lessons from the world of sports.
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INSIGHT

Scale Unlocks Conversion Value

  • Plaid grew from 1% to over 50% of Americans connected, which boosts conversion for returning users.
  • Returning sessions can yield ~30% higher conversion, creating outsized customer value.
ADVICE

Move The Fraud-Speed Tradeoff

  • Improve the fraud vs speed trade-off by building identity and cross-company fraud signals.
  • Invest in tooling to block bad actors while onboarding more good users.
INSIGHT

Check-In, Not Checkout

  • The future of payments shifts from crowded checkout to seamless check-in and identity.
  • If identity and personalization travel with login, checkout friction largely disappears.
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