Erica Schneider, an expert in content writing and editing, discusses the importance of editing in content creation. They explore the transition from writing to editing, strategies to overcome editing challenges, and the power of writing with authority. They also touch on using data to improve writing quality, building a personal platform, and the joy of reading with a child.
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volunteer_activism ADVICE
Enjoy Fun Creativity on Social
Have fun on social media and treat it as a creative space, not work.
Avoid content scheduling if spontaneity fuels your creativity.
volunteer_activism ADVICE
Manage Writing Ideas Efficiently
Capture ideas immediately in a simple notes app to revisit later.
Allow ideas time to resonate before using them in posts for better impact.
volunteer_activism ADVICE
Reject Competition, Be Yourself
See others' content as an opportunity to add your own perspective.
Focus on being yourself since no one else can replicate your unique voice.
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Erica shares lessons on content writing & editing leading B2C and B2B companies towards engagement & conversions. She's edited 3M+ words and is an amazing thought leader on Twitter and Linkedin with 70K+ followers. She's currently a Head of Content at @getgrizzle and founder at Power Your Platform.
👉🏼 About the Host:
Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR, which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 20,000 using give-first principles and creating high-value content. Currently, he is the Head of Community at Threado and runs a newsletter called Sharath's CliffNotes alongside hosting this podcast.
👉🏼 Description:
Tune in as Sharath and Erica discuss the process of writing, editing, creating, and becoming a consistent thought leader.
Timestamps:
00:00: Episode Highlight
1:43: Introduction to Erica Schneider
2:49: How did being an English teacher help with being a creator?
5:47: Different personas required as a writer vs an editor
9:49: How can writers become editors?
11:51: Does editing stifle creativity?
13:23: Where do writers stumble in editing?
15:06: Where do you stop editing?
16:07: How to write with authority
19:10: Social media writing vs brand writing
21:44: Best types of writing types for social media
24:10: Best types of writing types for long-form content
25:03: How to become a thought leader
28:21: Day-to-day as a Head of Content
31:05: How does data help as a writer?
32:57: Why did Erica start a Twitter following?
35:26: How to make it work on social
36:40: How to manage idea blasts as a writer
39:10: How to manage envy and competition
42:35: Balance between consuming and creating content
45:38: Day-to-day as a mom
48:15: Editing and writing habits
50:25: Becoming an authentic person online
52:56: Rapid Fire 5: From favorite creator to favorite book
1:00:00: Outro and closing thoughts
👉🏼 Resources:
Amanda Natividad: https://amandanat.com/
Best Book for Kids: https://www.goodreads.com/book/show/283676.The_Story_of_the_Little_Mole_Who_Went_in_Search_of_Whodunit
The Undefeated Underdogs