AI Snips
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AppSumo's Cold Start Solution
- AppSumo's cold start problem was solved by offering bundled deals at conferences.
- This incentivized vendors to promote the bundles to their own audiences, growing AppSumo's email list.
Build Atomic Networks
- Build multiple small, stable user networks (atomic networks) to achieve critical mass.
- Once you can build a few, scaling becomes easier, like AppSumo's conference bundles.
Tinder's Party Trick
- Tinder initially struggled with user acquisition until they threw a USC party.
- Requiring attendees to download Tinder and fill out a profile led to 500 sign-ups in one day.