Small Budget = Big Expectations. Always. | E102 with Lucy Blenkinsopp

Why do tiny marketing budgets come with sky-high expectations? 💸 In this episode, we’re joined by Lucy Blenkinsopp, marketing lead at Version 1, to talk about how to do more with less—without burning out or BS-ing the board. From choosing fewer, higher-ROI channels to proving marginal gains and building a real case for budget, we get practical about what actually moves the needle when cash is tight.

We get into:
 ✅ Fewer channels, done better: double down on what works and drop the FOMO
 ✅ Test–learn–report: micro-pilots, clear hypotheses, and sharing results every quarter
 ✅ Create 25%, distribute 75%: repurpose relentlessly and let AI speed production
 ✅ CRM hygiene: turn it every 12 weeks, go “intent fishing,” revive stalled opps
 ✅ Measure marginal ROI: track incremental wins instead of waiting on full-cycle proof
 ✅ Budget storytelling: pipeline-to-spend ratios, define your attribution terms, post-it metrics
 ✅ CFO as ally: model scenarios together and set expectations early (not in Q4)
 ✅ Sales x Marketing: capture anecdotes from the field to complete the data picture
 ✅ Spoof-video sanity check: memorable ≠ relevant—know your ICP and the line

If you’re being asked to deliver a miracle on a shoestring—or to “just get more pipeline” with lunch money—this one’s for you.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. 

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.