Small Business PR How to Pitch and Get Onto Any Podcast Even if No One Knows Who You Are
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Remember when Podcasts first became popular? To be honest, neither do I. But what I do know is that podcasts are still an incredibly powerful tool to get seen, heard, and in front of your target audience.
As of 2023, there are 464.7 million podcast listeners globally. That number is only predicted to increase 504.9 million by 2024. So if you’re not pitching for guest appearances on your favorite shows, you’re snoozing on a huge opportunity.
But don’t worry, because you’re going to be pitch-ready by the end of this episode. I’m breaking down my step-by-step method to get on any podcast host’s radar, get your pitch read, and get yourself booked for an episode.
The best part? You don’t need to have reached any level of success to start appearing on podcasts. Furthermore, each podcast interview you do serves as a credibility booster.
So get your vocal cords warmed up. It’s time to get in front of a microphone and right in front of your target audience. Because your story deserves to be heard, even if you haven’t nailed it down or you simply don’t feel ready yet. The steps I share in this episode will get you where you want to go, along with the confidence to match.
Topics We Discuss in this Episode:
- The rate at which podcast listenership is increasing
- How being on a podcast increases your confidence
- Why it’s okay to be fluffier when pitching to podcasts
- Tips for communicating with the podcast host
- Why you need to do research first before pitching
- How to make your subject line specific and relevant
- What to do after you’re on a podcast
Resources Mentioned:
- Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou
P.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass.
Additional Resources:
I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).
Go to gloriachoupr.com/masterclass to watch for free!