
Inside the ICE House Episode 346: Howard Hughes Corp. CEO David O’Reilly on Master Planned Communities
Feb 23, 2023
David O’Reilly, CEO of Howard Hughes Corporation, shares insights from his extensive experience in real estate development. He discusses the groundbreaking transformation of the Tin Building in Lower Manhattan and the community engagement driving its success. O’Reilly highlights the lasting impact of COVID-19 on real estate, particularly the rise in housing demand. Sustainable practices in master-planned communities take center stage, showcasing innovative construction methods and energy solutions. He also touches on the challenges of rising mortgage rates and the future of urban planning.
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Funny Face Cookies Partnership
- Howard Hughes brought Funny Face Cookies into the Seaport District on a percentage-only deal.
- This allowed both parties to test the market and avoid long-term commitments.
Decentralized Leadership
- Decentralize your organization and empower regional leaders.
- Focus on providing support and resources rather than micromanaging.
Building the Next Great City
- Embrace sustainable practices and diversity, following the legacies of Rouse and Mitchell.
- The goal is to create the "next great city", building on the vision of past master-planned communities.
