12 – What Leadership Looks Like When Trust Is Your Currency

Your host Alex Shevelenko welcomes Erik Carlson, President and CEO of Notified, a leading technology partner for investor relations, public relations, and communications professionals. Together, they explore how leaders and companies can turn content into trust—and trust into measurable business impact.

With more than 15 years of experience across private equity, M&A, and strategic finance, Erik shares why trust is the most valuable business currency and how consistent, authentic storytelling builds it. He explains how organizations can unlock the power of content by repurposing and personalizing it for investors, employees, and customers, and why quality human storytelling still matters even in an age of AI.

Erik also dives into leadership in transition, reflecting on his first 90 days as CEO, and shares his philosophy of presence with purpose—focusing fully on what matters most, whether at work or at home.

To continue the conversation with Erik, connect with him on LinkedIn or learn more at notified.com.

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