NP 62: April Income Report and Thinking Big with Amazon Physical Products

Perrin and I are excited to bring you the income reports for the authority site and my amazon product.

We also discuss a pivot I am making in my business based on these numbers.

The details of these income reports can be found in this blog post from last week.

Here's a quick rundown of what we discuss on the podcast today:

Last month our authority site brought in $912.70, mostly from Kindle books, and some Adsense revenue.

However, at this point we’re facing a bit of a reality check: we’re now 10 months in to this project, and the traffic is not growing like we had hoped.

Currently we’re spending $3,000-4,000 per month on content creation and marketing. Over the past several months we’ve spent $15,000-20,000 and only realized $7,000 revenue.

On the other hand, my Amazon product launched March 28 and saw revenues of $4,400 in the first 30 days. This started as a very casual side project, but we sold out of the first batch of 105 units in 40 days for an initial revenue of $6,000.

Looking forward we’re planning to increase profit margins through lower freight costs and lower price per unit due to economies of scale with our manufacturer.

The difference in momentum between these two projects is allowing for a pretty clear decision in our business focus.