Mary Beth Hagen, founder of TITAN Aesthetic, shares her journey in the aesthetics industry, highlighting her experience with BOTOX® and the founding of her recruiting agency. She emphasizes the importance of hiring and retaining skilled injectors in a post-COVID world, advocating for innovative training and retention strategies. The discussion addresses the impact of social media on industry perceptions and stresses the need for authenticity. Hagen also outlines the structured approach to fostering a supportive culture for injectors, ensuring patient care and business success.
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insights INSIGHT
Med Spa Market Evolution
The definition of a med spa has become vague, with various medical practitioners now offering aesthetic services.
This increased competition challenges traditional med spa owners, especially with competitors nearby.
question_answer ANECDOTE
Combating Illegal Imports
Mary Beth Hagen worked with the FDA to stop illegal Botox importation, protecting product integrity.
Some importers relabeled foreign Botox as US product, leading to FDA raids and convictions.
volunteer_activism ADVICE
Focus on Value, Not Discounts
Practices shouldn't solely rely on discounting to compete, especially with Botox.
Focus on skilled injectors and patient experience, not just low prices.
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Welcome to episode 1 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Mary Beth Hagen of Titan Aesthetic Recruiting to discuss recruiting, hiring, and the importance of retaining top injectors.
Mary Beth Hagenfounded TITAN Aesthetic to support great injectors in great practices providing great patient outcomes. Working in aesthetics since 2005, Mary Beth developed a strong knowledge base within the industry while working at both Medicis (now Galderma) and Allergan. While the BOTOX® Cosmetic product manager, she supported the launch of the Crow’s Feet Lines indication and created marketing programs like BOTOX® for Friends (BFF). She also worked closely with the FDA to protect the supply chain from importers and to protect providers that do business with strong ethics. As the National Account Director, she worked with corporately-directed organizations in aesthetics and understands the clinical and business side of aesthetic injectables.
Working with injector and physician key opinion leaders within the industry helped her develop the concept behind TITAN Aesthetic. Top injectors combine art and medicine to provide the best patient outcomes, so Mary Beth developed the TITAN Aesthetic Screening™ protocol to identify potential injectors with innate aesthetic aptitudes and strong communication skills. Patient safety and natural results should always be top of mind for aesthetic providers and Mary Beth hopes that bringing new injectors into the market with the right foundational training can help support great patient outcomes for years to come.
** TITAN Membership program is a yearly membership offering ongoing peer-to-peer education via 2-3 webinars/week and an archive library of more than 50 recorded videos on a variety of aesthetic topics, all provided “By injectors, For Injectors”. Business membership program starts in January as well! Here is the link to join: https://titanaestheticrecruiting.com/product/injector-membership/
Med Spa Success Strategies