Content Is Profit

Is There A Cookie-Cutter Way To Grow Your Podcast? (E370)

Jan 16, 2023
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ADVICE

Publish To Beat Perfectionism

  • Do stop overthinking the perfect launch and just record, upload the MP3, and hit publish to remove friction.
  • Prioritize production velocity over polish when you need momentum quickly.
ADVICE

Use Your Network As Your First Audience

  • Do invite people from your existing network onto the show and use those guest relationships as your initial audience.
  • Convert those conversations into business opportunities instead of chasing pure download numbers.
INSIGHT

Early Downloads Carry Extra Weight

  • Podcast rankings rely on a weighted average of early downloads, with day-one downloads carrying the most weight.
  • Sustained listens across the first seven days signal engagement and boost chart potential.
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