Making Markets

Aaron Edelheit: Investing in Overlooked Industries - [Making Markets, EP.27]

May 3, 2024
Aaron Edelheit, CEO of Mindset Capital, discusses burnout, Cannabis industry myths, and opportunities in overlooked industries like housing. He raised a venture fund for Cannabis beverages, foreseeing a massive boost post-DEA rescheduling.
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INSIGHT

Default Mode Enables Breakthrough Ideas

  • The brain's default mode network forms patterns when it's disengaged from active tasks.
  • Giving the mind unstructured time produces the insights that improve investment decisions.
INSIGHT

Hunt Where Institutional Investors Aren't

  • Aaron seeks overlooked industries and situations where change is masked by misunderstanding.
  • He applies deep research to find mispriced opportunities like housing and cannabis.
ANECDOTE

Launching A Cannabis Fund During The Downturn

  • Aaron began researching cannabis in 2018–2019 and launched a dedicated cannabis fund amid price collapses.
  • He ran toward the sector because he saw fundamental misunderstandings that created alpha opportunities.
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