This week on This Is Not Your Hobby, stop winging it on sales, margins, and expenses— and focus on profits. Chris Farmand, Founder and CEO of Small Batch Standard, joins Julie for this interview episode to share his no-fluff approach to increasing product sales.
What you'll learn in this episode:
- How to grow profitability not just chase vanity metrics
- Advice for estimating your (marketing) budget with non-negotiables
- Tips for scrutinizing P&L statements
- Why and how to prioritize labor and training thereof
- Chris' "margin mindset" approach to wholesale and taproom sales
Best for:
Independent beverage brands (beer, cider, spirits, kombucha, THC/hemp, NA) who want to increase sales... so every. single. one. of. you!
Mentioned in this episode:
The Brewery Profit Workshop at CBC
Barrel 2 Business Group Coaching Program
Submit Your Bottlenecks
This Is Not Your Hobby