Capitalism.com with Ryan Daniel Moran We're Quietly Selling This Business For $10M+
Apr 8, 2026
A real case study on preparing an e-commerce business for a $10M+ sale. Tax planning and a small business exemption that can change the tax outcome. Financial recasting from cash to accrual and using trailing-12 figures to capture growth. Building recurring revenue through TikTok Shop and Subscribe & Save. Strategies to reduce founder risk and set firm deal terms.
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Costly Mistake From Ryan's $16M Sale
- Ryan Daniel Moran sold a business in 2017 with an on-paper $16M price but walked away with about $7.2M after deal structure and taxes.
- He blames heavy seller terms, buyer mismanagement, and selling as an asset (S-corp) for leaving $6–8M on the table.
Start Exit Planning Six To Twelve Months Early
- Do plan your exit at least 6–12 months ahead to implement changes that materially increase value.
- Ryan used a year of preparation to grow a business from $2M to $7M before bringing it to market.
3X Rule Of Thumb Is Incomplete
- Common rule-of-thumb (3x profit) is incomplete because multiples vary greatly with size and risk factors.
- Small deals often get ~2–3x while larger, cleaner deals can hit 4x+ depending on narrative and metrics.