Goodbye Flat Files: KoRo's Marketplace Automation #144

How does a DTC brand build a scalable marketplace business? In this episode, Ingrid speaks with Adrien Gosteli and Sebastian Thalheim from KoRo, as well as Lucas Bassa from Channable, about the food brand’s journey from a DTC startup to a marketplace player. Today, KoRo sells on Amazon, eBay, Kaufland and Galaxus, and is preparing launches on Decathlon and TikTok Shop - but building this business turned out to be far more operational than many brands expect.

The guests offer a rare look into the “engine room” behind marketplace growth: from flatfiles, variant logic and listing rejections to the specific challenges of the food category, such as FBA requirements and expiration dates. They discuss how KoRo uses marketplaces to test new markets, why product data and content cannot simply be copied from platform to platform, and why data quality, reliable order synchronization and automation become critical as assortments grow and new marketplaces are added.

The conversation also explores what it takes to build a scalable setup: automated data rules, order synchronization, repricing logic, and how tools like Channable can help reduce operational complexity. A practical look at why marketplace expansion is often less about marketing - and more about infrastructure.

Note from the sponsor Pixelmoda:

Founded in Milan in 2021, Pixelmoda specializes in AI-assisted image and video production. The key feature is that the AI does not generate the images, but supports the team and models in taking the best possible shots quickly by optimizing camera position, lightning, model poses, and so on. This significantly shortens production time and reduces costs up to 70 % for photo production and up to 90 % for video production. Pixelmoda produces over 14 million images and videos per year. Its customers include over 100 brands from more than 20 countries, including three of the top five global online marketplaces and lots of luxury brands. If you want to know more, listen once again our episode 126 with Gianni Serazzi from Pixelmoda. https://marketplace-universe.com/captivate-podcast/image-ai-for-fashion-what-it-can-and-cant-do-ltm126/