Tiny Marketing: Marketing and Sales Systems for Independent Consultants

Ep. 70: The Networking Playbook for Making Real Connections | Expert Guest: Jenna Kimball

6 snips
Apr 14, 2024
Jenna Kimball, Director of Recruiting at dentsu international and author of "Interview Like a Pro," shares her insights on mastering the art of networking. She emphasizes shifting your mindset to view networking positively, enabling more genuine, anxiety-free interactions. Jenna advocates for offering value first, using open-ended questions to foster deeper connections, and the power of the phrase "Keep me in mind" to keep doors open. She also provides strategies to revive old connections and maintain professional relationships effectively.
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ADVICE

Use Open-Ended Conversation Prompts

  • Use open-ended questions to spark meaningful conversations instead of yes/no questions.
  • Questions like "How did you hear about this event?" or "What do you enjoy outside work?" invite detailed sharing.
ADVICE

Casual LinkedIn Re-Engagement

  • Reconnect with contacts via LinkedIn using casual, no-pressure messages to catch up.
  • Reference shared history and ask about availability to ease into real conversations naturally.
ADVICE

Engage via Social Media Posts

  • Engage with contacts' social media posts by commenting to naturally re-start conversations.
  • Follow up privately to transition to a direct conversation and re-establish rapport.
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