My First Million Dumb iPhone Apps Are Making People Rich Again (Here’s how)
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Feb 24, 2026 
Pat Walls, founder of Starter Story who scaled and sold a multi-format founder-interview platform. They dig into why simple iPhone apps are hot again, how viral TikTok validation and AI make app-building cheap, and the growing opportunities in B2B video and productized YouTube services. Short, practical takes on building repeatable creator-led products.
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Validate With The Marketing First
- Validate demand with the exact marketing channel you plan to use before building product.
- Create the viral content first, then iterate on an MVP app after traction appears.
Apps Are The New Info Products
- Pat frames apps as the new info products for health, wealth, relationships, and productivity.
- These verticals convert well because people pay for short, habit-change utilities.
Video Is A Missing Company Function
- Companies lack repeatable playbooks for video production despite high demand.
- That gap creates B2B opportunities for specialized video strategy and execution services.