The Tim Ferriss Show #355: Greg McKeown — How to Master Essentialism
Storm Troopers
- People often overvalue items they own, making it harder to discard them.
- McKeown calls these items "storm troopers," things we pursue out of obligation, not genuine desire.
Overcoming Endowment
- To overcome the endowment effect, ask yourself how much you would pay for something if you didn't own it.
- This helps evaluate opportunities and possessions more objectively.
Tim's Priorities
- Tim Ferriss struggles with prioritizing between researching emotional trauma and a physical injury.
- McKeown helps him identify his fear of "fucking it up" as a barrier to writing his next book.
"If you don't prioritize your life, someone else will."— Greg McKeown
Greg McKeown (@GregoryMcKeown) is the author of the New York Times bestseller, Essentialism: The Disciplined Pursuit of Less and the founder of McKeown, Inc, a company with a mission to teach Essentialism to millions of people around the world. Their clients include Adobe, Apple, Airbnb, Cisco, Google, Facebook, Pixar, Salesforce.com, Symantec, Twitter, VMware and Yahoo!, among others.
McKeown is an accomplished public speaker and has spoken to hundreds of audiences around the world, and in 2012, he was named a Young Global Leader by the World Economic Forum.
Please enjoy!
Click here for the show notes for this episode.
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