That Elusive Customer Loyalty: How to Build It Learn From It and Profit From It
Nov 22, 2000
12:40
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In an article on Oct. 9 2000 in the Financial Times’ Mastering Management series Wharton marketing professor Barbara Kahn writes about the importance of turning customers into advocates who will not only develop loyalty to your company’s product or service but will also spread the word to other potential buyers.
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