Tetragrammaton with Rick Rubin Ian Rogers
8 snips
Sep 20, 2023 
Ian Rogers, a digital music trailblazer, traces his journey from webmaster for the Beastie Boys to CEO of Ledger. He discusses the evolution of music distribution, the rise of streaming services, and the challenges posed by piracy. The conversation dives into his unique experiences at Yahoo, Apple, and LVMH, highlighting the interplay between technology and art. Rogers also explores the future of digital ownership, cryptocurrencies, and how cultural identity is reshaped in the digital age. His insights reveal the transformative power of technology in music and consumerism.
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Grand Royal's Cultural Approach
- The Beastie Boys' approach to Grand Royal mirrored a modern designer's approach, building culture around the brand.
- They expanded into various ventures like clothing, records, and a magazine.
Record Label Experience
- Rogers' early experience with record labels revealed that he often cared more about their music than they did.
- He observed that many label employees treated music as a job, not a passion.
MP3s as the Future
- In the Napster era, Rogers recognized MP3s as a new format, urging labels to sell them.
- He foresaw the shift from CDs, despite industry resistance and disbelief.
